Kind Snacks Product Sampling Campaign

Executive Summary

During the challenging times of the COVID-19 pandemic, we partnered with Kind Snacks to execute a successful brand awareness campaign. The campaign specifically targeted healthcare and critical workers, expressing gratitude towards their selfless efforts and dedication. The Workplace Present distributed 147,554 Kind Snacks samples across various Canadian cities, including Alberta, British Columbia, Ontario, and Quebec. With 207 companies participating in the campaign, this case study highlights the importance of product sampling in office settings.

Background

Amidst the pandemic, where healthcare and critical workers were at the forefront, The Workplace Present recognized the need to show appreciation and support for these brave individuals. By partnering with Kind Snacks, a well-known brand in the healthy snack industry, the campaign aimed to create brand awareness while expressing gratitude to those putting their lives at risk for the sake of the nation.

Campaign Execution

The Workplace Present’s product sampling campaign with Kind Snacks was strategically designed to reach the target audience effectively. Understanding the diverse linguistic landscape of Canada, the marketing communications were created in both English and French. This bilingual approach ensured that the campaign’s message resonated with a wider audience, increasing awareness and engagement.

A total of 147,554 Kind Snacks samples were distributed across multiple Canadian cities, leveraging our extensive network to collaborate with 207 companies, enabling the campaign to reach healthcare and critical workers through various workplace environments.

Key Benefits and Impact

1. Enhanced Brand Awareness: The product sampling campaign allowed Kind Snacks to reach a significant number of potential customers within the target audience. By distributing samples directly to frontline staff, the brand gained exposure and generated interest among healthcare and critical workers. This heightened brand awareness can lead to increased sales and customer loyalty in the long term.
2. Positive Brand Perception: Kind Snacks’ association with a campaign specifically designed for healthcare and critical workers showcased the brand’s commitment to supporting the community. This initiative positioned Kind Snacks as a socially responsible and empathetic brand, resonating with consumers who value companies that prioritize giving back.
3. Office Environment Integration: The campaign highlighted the benefits of introducing snack bars into workplace environments. By providing wholesome and nutritious snack options, Kind Snacks contributed to creating a healthier workplace culture. This integration fosters positive employee experiences, productivity, and overall well-being.
4. Gratitude and Support: The campaign served as a powerful symbol of appreciation for the efforts of healthcare and critical workers during the COVID-19 pandemic. By recognizing their sacrifices and dedication, Kind Snacks and The Workplace Present showcased their commitment to the well-being and support of those on the front lines, strengthening the brand’s connection with the target audience.

Conclusion

The Workplace Present’s product sampling campaign with Kind Snacks successfully achieved its objective of generating brand awareness while expressing gratitude towards healthcare and critical workers. Through the distribution of 147,554 samples across Canada, the campaign reached numerous offices and created positive brand associations. The bilingual marketing communications helped extend the campaign’s reach to French-speaking individuals, further spreading awareness. By integrating snack bars into workplace environments, Kind Snacks promoted healthier choices and employee well-being. This campaign exemplified the power of product sampling and its ability to create meaningful connections while benefiting both brands and consumers.