Spreading Christmas Joy with Next in aid of Save the Children
We’ve been busy spreading festive joy directly to selected workplaces this December in collaboration with Next to support their Christmas Bauble Pop-Up!
Promoting ‘Next at Christmas’ and their various delivery offerings, the retailer was looking to impact hardworking employees that are pressed for time, and who would benefit from their online services. They were also keen to educate consumers about the Next brand and product range, measuring the success of this through an online questionnaire that was presented subsequent to the pop-up.
They appeared on site at selected locations across the UK to spread the Christmas joy – with Christmas trees, next brand representatives (in elf uniforms!), and a super fun and unique ‘Bauble Car’, which lucky employees got the chance to take a spin in!
Competitions were held to draw further engagement at the pop-up – with the ‘Bauble Bin Lucky Dip’ for a chance to win Next vouchers, mince pies and more, and the ‘Every Kind of Christmas’ competition to win an exclusive goody bag (containing a Next magazine and a Hotel Chocolat treat!).
Most importantly, employees got the chance to buy their festive jumper on site from a Next retail van in time for Christmas Jumper Day on 13th December, in aid of Save the Children. This ensured that everyone could get involved and raise money to help improve the lives of children around the world. For those that weren’t getting involved in the event, Save the Children representatives were also be present at the pop-up with contactless card machines to appeal for donations.
It was a fantastic way for employers to motivate their staff towards the start of the festive period, make Christmas shopping more accessible and raise money for a fantastic cause.
Following previous successful pop-up campaigns with brands such as YES! Snacks and Pot Noodle, we were excited to introduce the Christmas Bauble Pop-Up to selected nationwide workplaces. We recognise the uplifting nature of experiential initiatives in workspaces, and how they inject intrigue, excitement and something unique to a workday. Clients have noted previously that pop-ups are a “great touch to engage staff and keep constant momentum” and allow workers to interact with brand representatives – building rapport and strengthening consumer-brand relations.
We specifically targeted offices in line with the brands target demographic, choosing larger office complexes containing a minimum of 2,000 employees, and situated away from shopping centres in order to maximise the pop-up’s potential. The large outdoor space used for the pop-up also established a communal hotspot, with the ability to be seen from inside the building – making it more likely to garner interest and increase visits. It was the perfect mini-winter wonderland escape for busy office workers.